This policy guides staff on all commercial advertising on Crossroads Homecare’s websites, social
media channels and printed collateral.
The term advertising is defined as the activity of attracting public attention to a product or
business through paid announcements. Employees are directed to follow this advertising policy
for all advertising that promotes Crossroads Homecare and/or it’s services.
The following guidelines apply to all advertising.
The advertising content shall be clearly identifiable as an advertisement,
Advertising content cannot mislead the user.
Advertising and advertisements must be truthful and non-deceptive.
Advertisements must have evidence-based proof to back up any and all claims made.
Advertisements cannot be unfair.
Comparisons – Claims do not make any false, misleading or un-substantiated statements about
competitors and routinely does not use this type of advertising.
Price Claims – All fees quoted are legitimate and not misleading.
Taste and Decency – The organization ensures that all its communications are free of statements,
illustration or implications, which are offensive to good taste or public decency.
Testimonials – Testimonials used are those of real clients or their family members and reflect
real and honest opinions about their experience with the services and supported by written
Bait Advertising – The organization does not use this type of advertising for any service it offers.
Truth – All facts are true and revealed so as not to mislead anyone, this includes services allowed
An advertisement can be considered unfair if:
It is known to, or likely to, cause significant injury to consumers that cannot be reasonably
If that risk is not outweighed by any benefits to consumers.
When is an Advertisement Considered “Deceptive?”
Much like the term “unfair,” “deceptive” carries its own definition.
The ad is likely to mislead consumers that are acting under normal and reasonable
All employees must wear, during patient encounters, a name tag that clearly identifies the type of
license they hold.
The corporate fraud policy is established to facilitate the development of controls that
will aid in the detection and prevention of fraud against Crossroads Homecare. It is the
intent of Crossroads Homecare to promote consistent organizational behavior by
providing guidelines and assigning responsibility for the development of controls and
conduct of investigations.
This policy applies to any irregularity, or suspected irregularity, involving employees as
well as shareholders, consultants, vendors, contractors, outside agencies doing business
with employees of such agencies, and/or any other parties with a business relationship
with Crossroads Homecare (also called the Company). Any investigative activity
required will be conducted without regard to the suspected wrongdoer’s length of service,
position/title, or relationship to the Company.
Management is responsible for the detection and prevention of fraud, misappropriations,
and other irregularities. Fraud is defined as the intentional, false representation or
concealment of a material fact for the purpose of inducing another to act upon it to his or
her injury. Each member of the management team will be familiar with the types of
improprieties that might occur within his or her area of responsibility and be alert for any
indication of irregularity. Any irregularity that is detected or suspected must be reported
immediately to the Director of Client Care, who coordinates all investigations with the
Legal Department and other affected areas, both internal and external.
If an investigation results in a recommendation to terminate an individual, the
recommendation will be reviewed for approval by the Director of Client Care and, if
necessary, by outside counsel, before any such action is taken.